Toyota taking a hit
Though Toyota had not made a formal recall of the Prius as of Thursday morning, the National Highway Traffic Safety Administration has opened an investigation into braking problems with that specific model. This news comes on the heels of recent announcements that many of the car maker’s models have had problems with a sticking accelerator pedal. Roughly 2.3 million vehicles in eight of Toyota’s models are part of the gas pedal recall, according to the New York Daily News.
Transportation Secretary Ray LaHood advised Toyota owners to take their cars directly to the dealership to have the problem fixed, but that announcement caused Toyota dealerships to worry they’d be flooded with worried car owners, and most say they won’t have the parts to repair the problem until next week.
With all of these problems coming to light, Toyota’s reputation for reliability and high standards has most definitely been compromised. Now the company must wait to see how consumers will react to the brand in the future, while competitors try to capitalize on the company’s misfortunes.
Loading ...In the meantime, if you have a Toyota, this CNN video on how to stop a car with a stuck gas pedal might be of use. Stay safe out there.
The multitude of Toyota recalls will be causing considerable harm to their brand. more than 2 million cars in the US to sort out sticking accelerator pedals. over 4 million automobiles in the United States to sort out pedals getting lodged under floor mats. 690,000 cars in China due to defective electrical window switches. Toyota ceo on TV to apologise for recall and still the media stress more concerns as the company gets more fidgety. I question how much brand value this has cost them.
All these Toyota recalls are doing considerable harm to their brand. 2.3 million vehicles in the US to rectify sticking gas pedals. over 4 million motorcars in the US to rectify pedals getting lodged under floor mats. nearly 700,000 autos in China as a result of defective electrical window switches. Toyota managers on TV to apologise for recall and still the press flag more concerns as the company gets more stressed. I question how much brand value this has cost them.
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