Counting calories

Published on: March 25, 2010
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(ap photo) Calorie counts are posed at a McDonald's in New York.

The new health care bill was signed by President Obama this week, and barring a couple of snags that came to light this morning, looks like it’s headed into law territory. Though many are unsure what consequences the bill will have on the health care industry and the everyday American, at least one provision seems fairly straightforward.

According to the Associated Press, a requirement tucked into the nation’s massive health care bill will make calorie counts impossible for thousands of restaurants to hide and difficult for consumers to ignore. More than 200,000 fast food and other chain restaurants will have to include calorie counts on menus, menu boards and even drive-throughs, the story continues. The law applies to any restaurant with 20 or more locations and requires the FDA to create a “new national standard for menu labeling,” according to the AP. Exemptions include specials and items that have been on the menu less than 60 days. The law will also affect food sold in vending machines.

Despite the good intentions of the provision, many wonder if the posting of calorie counts will actually change consumer behavior. What do you think? Will coming face-to-face with the Big Mac’s calorie count change your mind about ordering it? Will it change anyone else’s?

Do you think the law requiring calorie counts to be posted will change consumer behavior?

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4 Comments - Leave a comment
  1. this post is quoted by Foods That Burn Calories says:

    [...] Counting calories « The Hub [...]

  2. [...] Counting calories « The Hub [...]

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